POSITIONING

Unique!
Sold exclusively through a network of agents and chosen wine shops, the brand personalises service and honours the great tradition. Its three signs of recognition are : the real yellow label, English calligraphy and the Châlons-en-Champagne address.
International
Exportated to the five continents, Joseph Perrier sells seventy per cent of its production abroad. Its main markets are Great Britain and the United States of America.

Royal
The royal coat of arms adorns all classic cuvées and symbolises the distinction attributed by Queen Victoria and King Edward VII.. In the 20th century, in honour of Prince Charles’ and Prince Edward’s royal weddings, Joseph Perrier numbered and sold six hundred magnums (1.5 litres) specially disgorged for the event. The Champagne of connoisseurs, Joseph Perrier is highly appreciated by the British who are fine wine tasters. The brand’s reputation reflects the quality of its limited production. Like a dressmaker, Joseph Perrier tailors its Cuvee Royale Brut to fit from the smallest quarter bottle to the largest mathusalem (9 litres).